Case study
EDP quantifies the full value of residential EV flexibility
EDP partnered with Beebop to quantify the monetisation potential of residential EV charging and PV systems across multiple smart charging scenarios, providing the foundation for scalable, data-driven product design and a business plan for flexibility at scale.
EDP partnered with Beebop to prepare the valorization of the full flexibility potential of residential EV charging and PV systems across multiple smart charging scenarios. The collaboration aimed to quantify the monetisation potential along the behind-the-meter (BTM) and front-of-the-meter (FTM) value stack — providing the foundation for scalable, data-driven product design and business planning.
Challenges in monetising EV flexibility
Cross-organizational alignment: To design a customer proposition for scale, it is key to involve different departments including trading, retail and the executive level.
Limited visibility across value layers: EDP needed to understand segmented value creation across BTM (peak shaving, self-consumption) and FTM (market trading) in a unified, comparable framework.
Product design complexity: The solution must create real energy bill savings for segmented end-users while also aggregating sufficient flexibility to unlock value on power markets.
Solution by Beebop — Unlocking smart EV flexibility
The EDP-Beebop partnership started with modeling and evaluating the flexibility potential of residential EV charging across multiple real-world scenarios, in close alignment with EDP trading. Beebop used two years of household data and market prices, plus realistic charging-session data supplied by EDP's connectivity partner. It simulated how EVs and PV systems perform across BTM and FTM value layers.
Full value visibility across scenarios: Simulations covered EV-only and EV+PV scenarios, revealing how charger size, user behaviour, and charging control impact value across the VPP chain.
Targeted marketing insights: Customer segmentation identified characteristics that significantly boost flexibility volume at critical high-value moments.
Foundation for new smart charging products: Results give EDP insights to build smart energy tariffs, flexible EV offerings, and transparent pricing structures.
What comes next
Building on the value calculator results, EDP is preparing the next phase: the design and launch of commercial flexibility products tailored to EV users. Future steps may include software-based connectivity of EVs and chargers using sanctioned APIs, and trading integration into market operations.
tESTIMONIAL
Beebop helped us to consolidate and substantiate a view of the value flexibility can create and, more importantly, to create a shared understanding across the retail and trading parts of the business. This was instrumental to create the right momentum in the organization so that we can fully integrate flexibility into our portfolio and capture its potential for our customers and for the business.
Gonçalo Saraiva
Product Development at EDP Commercial
The Client
EDP
EDP is a leading energy solutions provider committed to supporting the energy transition through innovation, flexibility, and customer-centric services. With a focus on decentralisation, digitalisation, and sustainable infrastructure, EDP partners with utilities and energy actors to deliver future-ready solutions that meet the evolving needs of the power system.
100%
Data-driven simulation using 2 years of user data grounded in EDP's customer base
5x
Value multiple increase due to targeted marketing
E2E
Modelled across the value chain for EV + PV
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